Churr@s Sin Roche
CSR is an intuitive online platform designed for a pioneering Peruvian brand in the second-hand fashion sector. It provides an organized marketplace combined with personalized style recommendations.
Project Details
Location
Trento, italy
Duration
3 months
Team
Individual project
Context
University Project (Visual Design)
Role
User Research
Design
Challenge
Client’s need:
- Build an intuitive platform for second-hand fashion.
Current issues:
- Current platforms lack organization and personalization.
- Many fail to attract or retain users.
Goal
G1
Attract a substantial user base.
G2
Encourage loyalty through styling features.
G3
Increase visibility via influencer partnerships.
Process
To address the identified challenges, we followed a structured design process that included user research, competitive analysis, and iterative design. The following sections detail each step of our approach.
User Research
Competitive Analysis
Analyzed existing second-hand fashion platforms (Resikla, Al Peso Shop, Las Traperas, Vinted) to identify strengths, weaknesses, and opportunities for differentiation.
Personas
Created user personas based on research findings to guide design decisions
User Personas
Buyer Persona
Enjoy thrifting, exploring flea markets, experimenting with new styles, and aligning wardrobes with current trends.
Seller Persona
Attend weekly events, showcasing new outfits, often from personal or acquaintances' brands
Fashion Expert Persona
Passionate about fashion, consistently aiming to present stylish appearances tailored to various events and seasons.
Design Iteration
Tree Diagram
Created a tree diagram to organize the platform’s content and features, ensuring a clear and intuitive navigation structure.
Wireframes
Created low-fi and mid-fi wireframes to visualize the user journey and interactions.
Moodboard
Developed a moodboard to establish the visual identity, including logo, typography, and color palette.
Results
Key Findings
The final prototype of the Churr@s Sin Roche platform includes an organized marketplace with personalized styling features. The design emphasizes intuitive navigation, curated collections, and community-driven fashion exploration, helping users discover second-hand clothing more easily while supporting sustainable consumption.
Conclusions
Main Conclusion
This project explored how an organized digital platform could make second-hand fashion more accessible and appealing. By analyzing existing marketplaces and identifying their strengths and weaknesses, we designed a platform that integrates buying, selling, and styling inspiration within a clear and structured interface. The proposed solution emphasizes intuitive navigation, curated collections, and community-driven fashion exploration, helping users discover second-hand clothing more easily while supporting sustainable consumption.
Future Research
- Conduct usability testing with buyers and sellers to evaluate navigation clarity and discoverability of clothing collections.
- Evaluate whether curated collections based on seasons, events, or trends improve product discovery compared to traditional filtering systems.
- Test the impact of styling inspiration and influencer participation on user engagement and platform adoption.
- Explore features that could increase trust between buyers and sellers, such as verification systems or quality ratings.
Key Learnings
- Clear information architecture is essential when designing marketplaces with large product catalogs.
- Users benefit from multiple ways of discovering products, including collections, trends, and styling inspiration.
- Analyzing competitor platforms helps identify opportunities to simplify navigation and reduce cognitive overload.
- Designing for sustainability requires balancing environmental goals with attractive and engaging user experiences.
Additional Materials
Interactive prototype
Explore the fully clickable prototype of the Churr@s Sin Roche platform designed in Figma.
View prototype →Final presentation
Access the complete presentation slides explaining all the process until the final prototype.
View presentation →Want to Learn More?
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